SOCIAL MEDIA WRITING
Social media campaign: EMPLOYEE SPOTLIGHT
Challenge
The public doesn’t know the people who work at City Hall leading to false rumors and disrespect.
Strategy
Profile one employee each week, rotating departments and job types. Share each Employee Spotlight on Instagram, Facebook, and the City’s weekly SMS Adobe Spark newsletter.
My Role
I identified, interviewed, and photographed participants, edited the images, created the graphic design template and wrote the final copy to meet the City’s approved social media tone and voice.
Results
Residents love the campaign and now share stories about staff on social media. Employee Spotlights have improved morale at City Hall and given prospective employees a glimpse into what it is like to work for the City of Laguna Beach.
